About Wosoter

Renowned producer of Paint Applicators.

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Company Profile

Founded in 1851, The Wooster Brush Company is the oldest autonomous producer of paint applicators in the United States. Headquartered in Wooster, Ohio, this privately owned enterprise boasts a workforce of 550 employees and manufactures an extensive catalog of over 2,000 products, catering to professional painters and DIY enthusiasts. The Wooster Brush Company is responsible for establishing two industry benchmarks: angle sash paintbrushes and synthetic fabric roller covers, which remain prevalent in the industry today. Wooster tools are available at hardware stores, traditional paint and decorating centers, paint sundry distributors, retailers, and home centers.

The concept of teamwork is deeply ingrained in the organization's culture. An environment is fostered where team members can safely explore their full potential, and individual and collective achievements are celebrated. Continuous improvement is woven into the organization's fabric, with a dedication to discovering innovative ways to enhance processes and products, all while conducting intelligent experiments.

The Beginning

With a crate of hog bristles acquired from an unclaimed freight auction, Adam Foss embarks on a journey to visit his brother in Wooster, Ohio, in 1851. Together, they attach these bristles to wooden handles, creating paintbrushes, which they sell door-to-door throughout the state. A decade before the Civil War, this marks the inception of The Wooster Brush Company.


Innovative Products

The development of FOSS-SET cement in 1926 revolutionized Wooster brushes by providing a permanent solution to secure bristles. The strength and durability of this innovation are showcased through "Ted the Tester," which hangs from the bristles of a Wooster paintbrush. In 1937, the company achieved another milestone with the invention of the angled paintbrush. Designed to enhance control and ergonomics, this brush style has become the most popular in the USA.


Finding Opportunities in World War

IN 1941, During World War II, trade with China was interrupted by the U.S. government, leading to a shortage of China bristle, a crucial paintbrush component. Wooster responded by pioneering a solution, using synthetic filament from DuPont to produce nylon brushes for the U.S. military. After the war, these brushes were introduced to the public, setting the standard for modern paintbrushes.


Introducing New Products

In 1964, Wooster again led the industry by introducing synthetic fabrics for roller covers. This significant innovation results in exceptional paint capacity for faster coverage, and synthetic fabrics become an industry norm. In 1992, introducing the SHERLOCK roller frame represented another first for Wooster. Its smooth-rolling bearings, heavy-duty construction, and professional-grade durability make it the top choice for professional painters.


The Present

In 2019, Wooster introduced a fresh look for its brand. This includes a redesigned logo and product packaging that prominently features red, the company's primary color. The packaging now effectively communicates the key features and benefits of each product, while the new logo incorporates a paintbrush into its design, paying homage to Wooster's heritage as the pioneer of the world's first angle brush in 1937.

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